Women of the ’70s might apply it liberally on both upper and lower lashes or more subtly, depending upon if their makeup was for daytime wear versus going out to an event. Mascara in the 1970s was worn according to the individual’s taste. The most popular look was thin, curved brows reminiscent of the Art Deco skinny eyebrows Liza Minnelli sported in Cabaret. Those with thicker brows were thought to look more elegant and sophisticated than those who had plucked them too far back. ![]() Influenced by the natural beauty trend, thicker eyebrows started to shine in the ’70s. ![]() EyebrowsĮyebrows were extreme in the ’70s - either super fluffy and natural, or super thin and shaped. These days, you can get eyeliner in any formulation imaginable, so experiment with them all for that ’70s vibe. Some brands, such as Yardley’s Easy Liner offered various options, from pencil form to liquid with an applicator. It was also often worn on both the top and bottom lids.Įyeliners came in a variety of colors and formulations in the 70s. The “cat eye” style was big, and eyeliner was bold and dramatic. In fact, this may be the decade that is most remembered for its eyeliner looks. This was the era of disco after all! EyelinerĮyeliner was insanely popular in the 1970s. The ’70s also popularized a pop of white under your eyebrows as a highlight, but that look can be a little extreme these days.Ī pearlescent or iridescent sheen was highly fashionable in eyeshadow from the ’70s, illustrated with words like frost and velvet. Earth tones also gained popularity for a while in the ’70s, so experiment with brown and beige shades, too. Purple, blue and green were the most popular colors of eyeshadow in advertisements from this era. You can use a lash comb to brush out any clumps in your mascara. Au naturale-style makeup shifts the focus to the wearer rather than the makeup itself - emphasizing you and your features! Eyelashesįor natural-looking lashes, give your eyelashes some curl with an eyelash curler, then use a brown or light black mascara to coat lashes from base to tip with a light coat. The aspects of ’70s makeup that transfer best to modern day are natural-looking lashes and glowing skin. You can wear one the traditional way, or try an elastic headband to wrap around your head and across your forehead (if you’re a fan of the bohemian style).įarrah Fawcett, one of the stars of the original “Charlie’s Angels” that aired in the 1970s, is still famous today for her voluminous curls her hairstyle is known as, “The Farrah”.
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