![]() 66% of direct mail is opened, and 82% of direct mail is read for a minute or more.62% of consumers who responded to direct mail made a purchase.56% of consumers who responded to direct mail went online or visited a physical store.42% of recipients read or scan the direct mail they receive. ![]() 76% of the group said they trust direct mail (postcards, catalogs, etc.), which is just 6% less than the leading group that trusted ads in newspapers and magazines.
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